case study
10.06.2024
Editorial system for Abimanufaktur GmbH
Since April 2022, we have been supporting Abimanufaktur GmbH in the development of smart software to digitalise and simplify the content creation and layout process for Abitur newspapers. With our digital solution, Abitur students can plan and design their Abitur newspaper individually and conveniently.
consulting
strategy
UX/UI
frontend
backend
Services
<p>The development of Abiimanufaktur GmbH's digital content management system requires interdisciplinary expertise and close collaboration. The collaboration included the following aspects:</p>
<ul>
<li>Product definition workshop</li>
<li>Consultancy</li>
<li>Strategy</li>
<li>UI/UX</li>
<li>Frontend & backend development</li>
</ul>
<h2>Project overview</h2>
<p>Abimanufaktur GmbH is a young company from Augsburg that offers services for school leavers. These include event organisation, printing and selling graduation clothing, as well as creating and printing graduation newspapers.</p>
<p>Since April 2022, we have been supporting the company in the development of smart software to digitalise and simplify the content creation and layout process. With our digital solution, the Abitur students can plan and design their Abitur newspaper individually and conveniently.</p>
<h2>Our role</h2>
<p>The project was an end-to-end project in which we redeveloped a digital product for the target market. This service requires the work of our interdisciplinary team consisting of designers, developers and project managers and includes</p>
<ul>
<li>strategic consulting</li>
<li>Workshop to define the most viable product</li>
<li>Creation and testing of design prototypes</li>
<li>Software development based on the latest web technologies</li>
<li>Continued maintenance and product improvement after market launch</li>
</ul>
<p><img src="https://typedig.uber.space/assets/fee66dfb-1dce-41d7-8c75-fd62035e9f44?width=1920&height=1440" alt="Typedigital Zunder Foto 20230628 35"><br><em>In a strategy workshop, we collect important information that serves as the basis for the development of the MVP - minimum viable product.<br><br></em></p>
<h2>Problem</h2>
<p>The young company did not have an adequate solution to digitise and simplify the content creation and layout process for Abitur newspapers and therefore decided to develop a digital product.</p>
<p>Previously, Abimanufaktur GmbH relied on a third-party app. However, due to its limited functions, this was no longer up to date and only scalable to a limited extent: processes were too cumbersome and the provider no longer met Abimanufaktur's requirements. In particular, the user experience and data export for layout programmes were unsatisfactory. In order to remain competitive, Abimanufaktur therefore needed a customised and scalable software solution.</p>
<p>It also had a limited budget. Our brief was therefore to develop a digital product with given resources that would enable both an optimal user experience for all user types and scalability of Abimanufaktur's services.</p>
<p>In concrete terms, this meant creating a visually appealing, user-friendly and optimally functioning web app with limited possibilities, which is also perfect for use in marketing to attract new customers.</p>
<h2>Solution</h2>
<p>Our service covered the entire process. We supported Abimanufaktur from the initial idea to the software launch and beyond. Due to limited resources, we developed a strategy to make the process lean and efficient. The process can be divided into the following phases:</p>
<ul>
<li>MVP definition</li>
<li>Design phase</li>
<li>Development of the product</li>
<li>Product launch</li>
<li>Maintenance & enhancement.</li>
</ul>
<p><em><img src="https://typedig.uber.space/assets/96eb8e42-b777-4eb4-902a-7f8a562c830f?width=3823&height=1299" alt="Zeichenfläche 21@2x 100"><br>Abimanufaktur GmbH needed an end-to-end solution. We divide this type of project into different phases.<br></em></p>
<h2>MVP definition</h2>
<p>In a workshop, we gathered knowledge about the target group and created personas, on the basis of which we developed the user story mapping. </p>
<p>User story maps help agile teams to define which user flows and features the software must contain. They make it possible to prioritise functions in order to align and control iterative product development.</p>
<p>In addition, we analysed competing products to find out what we could do better in order to develop the result, a top notch web app.</p>
<h2>Development of the product</h2>
<p>We work according to the agile Scrum method. This enables us to react flexibly to unforeseen situations and to iteratively apply the knowledge gained during the development process: In this case, the first hosting provider went up in price, so we had to take evasive action, as our goal was still to develop a high-quality product within the given financial framework.</p>
<p>In terms of the technologies used, we utilised microservices in Go. This ensures high cloud performance when exporting print data. We also used Next.js as a React framework and an integrated backend.</p>
<p>We used individual modules or building blocks from existing design systems, which we customised and expanded to meet our needs. This has the advantage that we were able to build on something instead of reinventing the wheel.</p>
<p>It is important to us that the customer is involved in the project at all times. For this reason, we had weekly sync meetings throughout the entire design and development process.</p>
<h2>Result</h2>
<p>The new editorial system has excellent usability and is tailored precisely to the requirements of Abimanufaktur GmbH. </p>
<p>The product was optimised for the target group, as the students have the opportunity to design the structure of the Abizeitung themselves by adding chapter headings and content types such as personal pages, rankings or collections of quotations. Deadlines can also be defined so that each participant knows by when everything has to be completed.</p>
<h2>Our goal</h2>
<p>We achieved our goal of developing an optimised product despite the limited financial framework: The company now has a top-notch software solution and can save an estimated 4,000 working hours per year and around €10,000 in licence costs per year thanks to the new editing system. By improving the export of data and the resulting increase in efficiency, further savings amount to around €40,000 - €60,000 in layout costs.</p>
<p>The app is an important foundation for the future of Abimanufaktur and is built in such a way that it can grow and continuously improve in line with the company's requirements.<br><br></p>
<h2>Your digital product</h2>
<p>Would you like to bring your digital ideas to life? Then we invite you to develop an innovative digital product with us. Our team of experts can't wait to hear about your vision!</p>
Testimonial
Abimanufaktur´s testimony about us
<p><span data-sheets-root="1" data-sheets-value="{"1":2,"2":"\"Thanks to the help of typedigital, we have developed an app,\nthat is specifically tailored to the needs of our customers,\nof our clients, the high school graduates.\nand makes the creation of an Abi newspaper a breeze.\""}" data-sheets-userformat="{"2":2947,"3":{"1":0},"4":{"1":2,"2":16370588},"10":0,"11":4,"12":0,"14":{"1":2,"2":0}}">"Thanks to the help of typedigital, we have developed an app,<br>that is specifically tailored to the needs of our customers,<br>of our clients, the high school graduates.<br>and makes the creation of an Abi newspaper a breeze."</span></p>
CEO of Abimanufaktur
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