The Product Characterization
The main features of the product are recorded here. What kind of product is it? For which target group is it intended? In which segment is it used?
Your idea takes shape in the MVP Definition Workshop! We work closely together to create the concept, identify the core functionalities and prioritize the features. This gives you valuable insights and a concrete plan to optimally prepare your product for the market and to know exactly what really matters before the launch!

MVP development with our experts
The MVP Definition Workshop is based on the proven “Lean Startup” philosophy and is the first important step on the way to a successful product launch. It is aimed at companies that want to give their vision an initial shape.
In the workshop, we work together to develop the Minimum Viable Product (MVP), a reduced basic version of your digital product that focuses on the core functionalities.
By determining the most important features, we can start testing early on and thus lay the foundation for a successful launch.
Bring your idea to life!
The Product Characterization
The main features of the product are recorded here. What kind of product is it? For which target group is it intended? In which segment is it used?
Definition of the MVP features
Which features are absolutely necessary, which are optional and which are more likely to be classified as “nice-to-have”? Different models can be used for categorization to find out which features are required by users and which could trigger enthusiasm.
Insights about the use
This step will help us understand more about the application: What types of users are they? What are the different user scenarios? For example, GenZ people, administrators or so-called power users use applications very differently.
User Story Mapping
Optimizing the user experience with the help of user story mapping: With this technique, we will gain valuable insights into how users experience the product and what requirements they have of the product. This allows us to identify weak points and make improvements.
Testing
At the end of the workshop, you will have your first testable prototype in your hands - the minimum viable product - which will provide you with valuable insights before the launch!
Would you like to know how we can digitize your internal processes?
Arrange a non-binding initial consultation now
Product Vision Workshop
Your idea for a digital product is promising, but the path to implementation seems confusing? The workshop brings the right structure and orientation to your product idea.
UX Workshop
Learn the basics of UX design so that you can apply them directly and practically to your product.
Agile Management Workshop
You and your team will learn the values of agile project management.
Design Sprint Workshop
Your idea takes its first shape in a professional design sprint workshop. After just five days, you will have a prototype that can be tested immediately.
Project Scoping Workshop
Professional project scoping allows us to correctly estimate the cost of your digital project. This gives you planning security and the definition of a realistic goal.
Innovation Management Workshop
Develop a clear innovation strategy with us to future-proof your company. You'll gain a concrete roadmap to identify opportunities and evaluate investments.
Jonathan Stütz
Co-Founder & Design Lead









