The image shows a laptop displaying the homepage of the ERP comparison platform.

case study

02.09.2025

Systematic Lead Generation: The Digital Transformation of ERP Consulting

Greenlight Consulting Logo (Client of typedigital)

For Greenlight Consulting, we developed an intelligent ERP comparison platform that systematically generates qualified leads while automating key sales processes. Users select their industry, company size, and required modules, then provide their contact details. This results in targeted inquiries with clearly defined needs.

UX/UI
consulting
web development
<h2>Challenge</h2> <p>Greenlight Consulting aimed to position itself as a modern, digital point of contact for ERP consulting&mdash;with a platform that quickly and efficiently guides users to the right solution. The focus was on maximum user-friendliness, a clearly structured lead generation process, and high technical performance. We supported them as an experienced digitalization partner in planning, implementation, and technical expertise.</p>

Our solution

<p data-start="39" data-end="232">We developed a <strong>custom comparison platform</strong> that guides users step by step through a smart question system. Afterwards, users enter their contact details to request the relevant information.</p> <p data-start="234" data-end="416">This generates structured, actionable leads&mdash;<strong>including all relevant information</strong> for the sales team. As a result, Greenlight can respond faster and provide much more targeted advice.</p> <p data-start="418" data-end="554" data-is-last-node="" data-is-only-node="">Instead of a standard solution, we created a digital application tailored to individual requirements and designed for maximum impact.</p>
The picture shows a website with filters for industry, company size, and modules
<h2 data-start="39" data-end="326">Result</h2> <p data-start="39" data-end="326">The platform&nbsp;<strong style="font-weight: bold; color: red;">automatically delivers qualified leads</strong> to Greenlight Consulting, including all relevant information about the target audience and the needs of prospects. This saves time, accelerates the sales process, and significantly increases the chances of closing deals.</p> <p data-start="328" data-end="521" data-is-last-node="" data-is-only-node="">We implement such digital solutions with a clear focus on efficiency, user-friendliness, and performance. Those looking to digitally transform their processes will find the right partner in us.</p> <p data-start="328" data-end="521" data-is-last-node="" data-is-only-node=""><img src="https://typedig.uber.space/assets/3981ac39-2879-41fe-8b5a-fd3e5ffddd71?width=1428&amp;height=672" alt="Mockup Greenlight 1"></p>

Which sales processes would you like to digitize?

Testimonial

Greenlight Consulting's testimony about us

<p>What impressed us most was the combination of expertise, creativity, and genuine understanding. Instead of following a standard formula, they took an individual, solution-oriented approach.</p>
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Stephanie Weyer

Head of Marketing Greenlight Consulting GmbH

Casestudy

Additional projects we have completed with our clients.

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