Systematic Lead Generation: The Digital Transformation of ERP Consulting

UX/UI

consulting

web development

case study

02.09.2025

For Greenlight Consulting, we developed an intelligent ERP comparison platform that generates qualified leads while simultaneously automating key sales processes. Users select their industry, company size, and required modules before submitting their contact details. This creates highly targeted inquiries with clearly defined needs and measurable value for the sales team.

This case study shows

How we systematized and automated lead generation for Greenlight Consulting through a digital comparison platform.

How we optimized the conversion process through intuitive UX and targeted user tracking.

How structured data and automated workflows reduce workload and accelerate sales processes.

How the solution laid the foundation for a scalable digital sales strategy.

The challenge: Greater sales efficiency through digital processes.

Greenlight Consulting aimed to position itself as a modern, digital partner in the field of ERP consulting – with a platform that quickly guides interested users to the right solution while generating valuable leads.

Project goals:

Building a digital sales channel with automated lead generation.

Development of an intuitive, high-performance comparison platform.

Connecting consulting, data analysis, and the sales process.

Our solution: A smart comparison platform with automated lead generation

Together with Greenlight Consulting, we developed a customized ERP comparison platform that guides prospective customers step by step through an intelligent questionnaire. After selecting their industry, company size, and functional requirements, users enter their contact details. This generates structured, qualified leads containing all relevant information for the sales team. Instead of a standard solution, we created a tailor-made digital application designed for impact, scalability, and seamless integration into existing processes.

Smart questionnaire system for precise needs assessment

Automated lead capture and forwarding to the sales team

High performance and data security through modern web technologies

UX-optimized interface for an intuitive user experience

Do you no longer want to capture leads manually, but instead generate them systematically and digitally?

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The outcome

Qualified leads and a scalable sales process

The new platform provides Greenlight Consulting with automatically pre-qualified leads, including all relevant information on industry, company size, and module requirements. This enables the sales team to respond faster, provide more targeted consulting, and significantly increase the conversion rate.

Higher lead quality through structured data collection

Time savings in sales through automated processes

More efficient processes thanks to a clear information structure

Scalable foundation for sustainable growth

Why typedigital was the ideal partner

This project allowed us to fully leverage our strengths as a digital product agency:

Digital Sales Transformation:

From manual to digital, from reactive to scalable – we transformed Greenlight Consulting’s sales strategy by implementing targeted process automation.

Tailored Platform Solutions:

Leveraging deep expertise in digital product development and UX design, we built a custom platform that simplifies complex workflows and drives efficient lead generation.

Scalable Growth:

The result is a technological foundation that not only optimizes operational processes but also enables sustainable digital growth and measurable market success.

Testimonial

Greenlight Consulting's testimony about us

What impressed us most was the combination of expertise, creativity, and genuine understanding. Instead of following a standard formula, they took an individual, solution-oriented approach.